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Executive Social Media Manager

London, England

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Executive Social Media Manager

London, England

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Date live: May. 23, 2024

Business Area: Barclays International

Area of Expertise: Investment Banking

Reference Code: 90388170

Contract: Permanent

Executive Social Media Manager 

As a Barclays Executive Social Media Manager, you will join the Investment Bank’s Marketing team, driving deepened engagement with institutional (B2B) clients globally through the integrated delivery of thought leadership content & insights. You will be supporting Barclays Investment Bank’s social media efforts through the proactive management of our executives’ LinkedIn accounts. This is an exciting opportunity to leverage a range of modern marketing strategies and tactics to drive business growth and enhance brand perception.

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive and creating financial and digital solutions that the world now takes for granted.

At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home.  We have a structured approach where colleagues work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

What will you be doing?
• Providing guidance, support, and guardrails for executives regarding social media practices
• Creating and maintaining forward-facing editorial calendars for the executive social media program, with coherent content pillars for each participating executive
• Managing execution and timing of content calendar, aligning with tentpole moments and priorities, identifying engagement opportunities with 3rd party content
• Meeting with the offices of each executive to develop content, coordinate logistics on local content capture, arranging for timely reviews and approvals
• Developing an authentic voice & presence for each executive, aligning with the tone and persona of each individual, identifying opportunities for cross-promotion 
• Monitoring the social activity on executive accounts to detect and flag brand safety issues in a timely manner and advise on the appropriate response(s)
• Ensuring that all content for social meets regulatory and compliance requirements, including but not limited to, Series 24 approval, record retention and monitoring
• Harnessing data and analytics to deliver reporting on social KPIs on a regular basis to convey trends and optimization techniques for building an executive presence 

What we’re looking for:
• Prior use and daily management of social media platforms, Adobe Creative Suite (including Photoshop) familiarity with Sprinklr and Hearsay 
• Experience with executive communications in an investment banking or financial services setting
• High degree of familiarity with the functionality of LinkedIn social media platforms, track record of successfully delivering B2B, financial services social media 
• Proven editorial curation skills to develop and maintain regular content programming for each executive, experience repackaging technical content to appeal to broader audiences 

Skills that will help you in the role:
• Up-to-date with the latest developments and experimenting with new social media marketing strategies as the landscape evolves
• Proven ability to keep on top of current events, world news and trending topics that may influence or shift our social posting strategy
• Understanding of financial services communications regulatory requirements, well-versed in the metrics of social media and how those KPIs align to commercial business metrics 
• Outstanding judgement and decision-making skills, excellent oral and written communications skills

Where will you be working?
In the heart of Canary Wharf, our headquarters at Churchill Place boasts onsite amenities such as; a gym, staff restaurant and deli bar, and is easily accessible by tube and bus links. With a population of around 5000 staff the atmosphere is second to none with a real buzz being created around the offices within.


More about working at Barclays

We're committed to providing a supportive and simplified experience for our candidates throughout the application and assessment process. Here, you will find information about what to expect and some guidance around your assessment and interview.

While the application process depends on the role, there are some constant steps, which are;

Step 1 - Your application
Step 2 - Your assessment
Step 3 - Your interview
Step 4 - Next steps

We aim to create an inclusive work environment where everyone can reach their full potential. If you require any adjustments to our recruitment process, please click here to learn more.

Find out more information here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a Carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility then please discuss this with the hiring manager.

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

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