Senior copywriter

London, United Kingdom

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Date live: Sep. 26, 2024

Business Area: Public Policy and Corp Responsibility

Area of Expertise: Corporate Affairs

Reference Code: JR-0000006090

Contract: Permanent

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As a Senior Copywriter at Barclays, you will be responsible for planning and executing a strategic content calendar for Barclays Insights Hub (UK Unlocked) and other owned channels. Your work will support and enhance the Bank’s business strategy and objectives through the creation of high-quality editorial content. You will draft all content aligned to the calendar, leveraging internal data and proprietary research to inform your output.

In this role, you will also evaluate and measure the performance of your content output to continuously improve engagement and reach. As part of the Barclays Group Campaigns team, you will also have the opportunity to influence how the Bank communicates its data and insights across a range of channels. Ideal candidates will have a strong background in copy writing, experience in interpreting data, and a strategic mindset to enhance content effectiveness. This is a unique opportunity to play a pivotal role in shaping Barclays' narrative and engagement with its audiences.

Key Accountabilities

Work as a proactive member of the integrated Barclays Group Campaigns team, to plan and deliver a broad range of editorial content
Take ownership for the timings and deliverables of content, delivering work to a high standard to meet deadlines
Align with channel owners across the Bank including External Communications, Marketing, Strategic Policy and Employee Communications to increase reach and impact of activity
Manage legal, compliance, and stakeholder approval process for editorial content as appropriate
Manage external agency partners as appropriate, maintaining accountability for budgets and delivery
Measure and evaluate results based on analytics to refine and improve future performance

Stakeholder Management and Leadership

Provide exceptional stakeholder support to build trust in working relationships, confidence in our expertise, and ensure a positive reputation for the wider Communications team
Deliver advice to senior stakeholders and business management teams

Decision-making and Problem Solving

Share best practice and learnings with colleagues, seeking continuous improvement opportunities

Risk and Control Objective

Take ownership for managing risk and strengthening controls in relation to the work you do

Essential Skills/Basic Qualifications:

Extensive copywriting / content marketing experience
Ability to draft research and review and analyse data to create compelling content
Ability to draft a wide range of communications materials to suit different channels and audiences
Ability to translate technical financial language into distinctive, easy-to-understand and engaging storytelling
Strong understanding of analytics, including SEO optimisation, with ability to assess and continually improve readership and engagement

Desirable Skills

Sound understanding of media relations, paid media and social media channels, with ability to advise on content amplification approach
Experience with data visualisation and asset creation (e.g. infographics, video)
Experience in managing project teams ensuring resource is used effectively
Experience working in a matrix environment

Person Specification:

Operates effectively independently and within a team
Strong external awareness of market/industry/regulatory issues
Strong personal impact and presentation
Proactive, positive and enjoys a challenge

Purpose of the role

To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders.

Vice President Expectations

Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
Manage and mitigate risks through assessment, in support of the control and governance agenda.
Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
Adopt and include the outcomes of extensive research in problem solving processes.
Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

More about working at Barclays

Barclays offices across the UK are designed to be places where our people can come together to do their best work, surrounded by excellent facilities for both work and leisure. These are warm, diverse, supportive communities in some of the UK’s best locations, where everyone can thrive.

Our approach to hybrid working ensures there’s the right balance of working alongside colleagues at our onsite locations, as required for each role. For business areas that offer a hybrid working experience, this will be in a structured way, where colleagues work at an onsite location on fixed, ‘anchor’, days of the week. Some roles may require full onsite working. Please discuss the working pattern requirements for the role you are applying for with the hiring manager.

We continue to embed and review our hybrid working environment and remain in a phase of testing and learning. This means that working arrangements could change, with reasonable notice, to align with the needs of our business.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re committed to providing an inclusive culture and environment, that recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees globally to work flexibly empowers each of us to work in a way that suits our lives, as well as enabling us to better service our customers’ and clients’ needs.

Our approach to working flexibly is designed to support you to balance your life and to accommodate diverse needs, whilst still allowing us to meet our business needs. If you’d like to request a flexible working arrangement, please discuss this with your hiring manager.

We're committed to providing a supportive and simplified experience for our candidates throughout the application and assessment process. Here, you will find information about what to expect and some guidance around your assessment and interview.

While the application process depends on the role, there are some constant steps, which are;

Step 1 - Your application
Step 2 - Your assessment
Step 3 - Your interview
Step 4 - Next steps

We aim to create an inclusive work environment where everyone can reach their full potential. If you require any adjustments to our recruitment process, please click here to learn more.

Find out more information here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.
We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

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