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Senior Strategy Analyst

Northampton, England

Key information

Date live Jan. 18, 2023

Business Area Barclays International

Area of Expertise Analytics

Contract Permanent

Reference Code 90326603

Marketing at Barclays

Marketing is for ambitious professionals who want make their mark and do something very special to help transform Barclays UK. Never content with mediocre, we always aim to be the first and the best. We’re very creative and well-versed in the latest digital marketing techniques, intuitively guiding the business and our brand on what customers want, now and for the future.

We’re driven by a desire to understand, not just people, but society. One in two adults in the UK are Barclays customers, and we want to turn the wide world of finance into experiences everyone can grasp. By tuning into how diverse our communities are, how they think and make decisions, and what we can do to fix problems and improve their daily lives. Here, you’ll distinguish yourself by considering the complex and making it simple.

Job description

Senior Strategy Analyst
London/Northampton

As a Barclays Senior Strategy Analyst, you will be responsible for supporting Barclaycard Payments with particular focus on data and analytical techniques to influence strategic decisions, identify new opportunities and optimise existing programs across wider team. You will be working closely with the front line teams, and functions including Finance, Risk, Marketing & Operations to design and deliver on strategies to enhance cross sell, stimulate spend, product penetration and retain customers who would attrite. 

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive, and creating financial and digital solutions that the world now takes for granted.

This opportunity is location flexible. We will consider requests for locating the role at an alternative Barclays’ key UK office from that advertised.

Working Flexibly
We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.  If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to 
business needs.

Hybrid Working
We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Please discuss the detail of the working pattern options for the role with the hiring manager.

What will you be doing?
•    Working within the wider teams & Credit Risk to execute the Barclaycard Payments Data strategy ensuring alignment with and leveraging capability/front line teams and functions
•    Developing and enhancing the Data capabilities in a highly customer and client-centric way to provide innovative and progressive products/services
•    Initiating, defining, delivering and synthesising analysis to optimise the risk adjusted profitability of the business
•    Providing analysis to support optimal recruitment & pricing of new customers & performance metrics
•    Providing analysis and support the strategy to increase Barclaycard’s share of the market
•    Analysing the operations and call centre data to optimise the business unit goals
•    Measuring and finding better ways to measure performance of existing and future activities 
•    Influencing deployment of marketing activities to ensure ability to test and learn and enable measurement of performance against aims

What we’re looking for:
•    Track record of commercially proven, strategic innovations within a Technological or Financial Services organisation, with an emphasis on new customer/client experiences
•    Track record of solving problems using big data and latest analytical/statistical tools (SAS, SQL, R, Python for Deep Learning techniques, Computer Vision and Natural Language Processing)
•    Deep understanding of market trends, rival activity, customer trends, political activity which affect the overall businesses
•    Experience of building and transforming businesses through significant change and growth

Skills that will help you in the role:
•    Experience of executing mass customer treatment strategies such as new account pricing or existing customer profit activities
•    University degree level or higher qualification in a mathematical based subject or discipline
•    Inspirational management capability including proven experience in building, heading and developing highly talented teams

Where will you be working?
1 Churchill Place in the heart of Canary Wharf is our London headquarter. The building is easily accessible by Tube, Docklands Light Railway and all major bus links. The atmosphere is second to none with an array of onsite amenities and a real buzz being created around the offices within.

Northampton was the birthplace of Barclaycard in 1966 and we've been based in Pavilion Drive since the building opened in 1997. 
We purchased the building from the landlord in early 2018 as a sign of our commitment to investment in Northampton. Plans to further develop this Campus-style location are under way to allow for a real collaborative work environment. Based just off the A45 it is easily accessible by both car and bus routes.

#LI-LK2022

Success profile

To be successful in Marketing at Barclays, you’ll need a few things. Curiosity is number one, but also a genuine excitement for what we can offer and what you can do here.

Qualities we look for: intuitive, analytical, creative, consumer focused

What you get in return

However high you rise at Barclays, we believe all our employees should receive a competitive package of core benefits flexible to you and your family’s needs. At Barclays, you’ll support our customers and clients, and we’ll support you with rewards that will genuinely make a difference.

Competitive holiday allowance

Competitive pay

Private medical care

Flexible working

Life insurance

Pension contribution

Income protection

Voluntary benefits

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

Learn more

Purpose

We exist to provide responsible finance to people and business – but also a whole lot more.

Values

We believe great talent RISES. It acts with Respect, Integrity, Service, Excellence and Stewardship.

Mindset

We discover our full potential through our desire to Empower, Challenge and Drive each other.

We have an open and collaborative culture, where we share our ideas and allow creativity, curiosity and empathy to flourish – these attributes are critical to our success.

Noel Lyons

Chief Design Officer

The company values and culture, I stumbled into my career at Barclays but being part of an organisation that puts people in the centre I found so inspiring it made me want to stay.

Jen Hornsby

Service Design Principal

The Barclays brand has always resonated with me and it was my very first bank account that my nan opened for me! As it is a big company you can really have an impact on customers’ lives and make money more manageable for millions of customers.

Becky Oliver

Head of Future Design Strategy

Barclays impressed me with how much rigour they put in user research and the design process.

Raymond Thi

Senior Designer

More about working at Barclays

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