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Jan. 18, 2023
Marketing is for ambitious professionals who want make their mark and do something very special to help transform Barclays UK. Never content with mediocre, we always aim to be the first and the best. We’re very creative and well-versed in the latest digital marketing techniques, intuitively guiding the business and our brand on what customers want, now and for the future.
We’re driven by a desire to understand, not just people, but society. One in two adults in the UK are Barclays customers, and we want to turn the wide world of finance into experiences everyone can grasp. By tuning into how diverse our communities are, how they think and make decisions, and what we can do to fix problems and improve their daily lives. Here, you’ll distinguish yourself by considering the complex and making it simple.
Senior Strategy Analyst
As a Barclays Senior Strategy Analyst, you will be responsible for supporting Barclaycard Payments with particular focus on data and analytical techniques to influence strategic decisions, identify new opportunities and optimise existing programs across wider team. You will be working closely with the front line teams, and functions including Finance, Risk, Marketing & Operations to design and deliver on strategies to enhance cross sell, stimulate spend, product penetration and retain customers who would attrite.
Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive, and creating financial and digital solutions that the world now takes for granted.
This opportunity is location flexible. We will consider requests for locating the role at an alternative Barclays’ key UK office from that advertised.
We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to
We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Please discuss the detail of the working pattern options for the role with the hiring manager.
What will you be doing?
• Working within the wider teams & Credit Risk to execute the Barclaycard Payments Data strategy ensuring alignment with and leveraging capability/front line teams and functions
• Developing and enhancing the Data capabilities in a highly customer and client-centric way to provide innovative and progressive products/services
• Initiating, defining, delivering and synthesising analysis to optimise the risk adjusted profitability of the business
• Providing analysis to support optimal recruitment & pricing of new customers & performance metrics
• Providing analysis and support the strategy to increase Barclaycard’s share of the market
• Analysing the operations and call centre data to optimise the business unit goals
• Measuring and finding better ways to measure performance of existing and future activities
• Influencing deployment of marketing activities to ensure ability to test and learn and enable measurement of performance against aims
What we’re looking for:
• Track record of commercially proven, strategic innovations within a Technological or Financial Services organisation, with an emphasis on new customer/client experiences
• Track record of solving problems using big data and latest analytical/statistical tools (SAS, SQL, R, Python for Deep Learning techniques, Computer Vision and Natural Language Processing)
• Deep understanding of market trends, rival activity, customer trends, political activity which affect the overall businesses
• Experience of building and transforming businesses through significant change and growth
Skills that will help you in the role:
• Experience of executing mass customer treatment strategies such as new account pricing or existing customer profit activities
• University degree level or higher qualification in a mathematical based subject or discipline
• Inspirational management capability including proven experience in building, heading and developing highly talented teams
Where will you be working?
1 Churchill Place in the heart of Canary Wharf is our London headquarter. The building is easily accessible by Tube, Docklands Light Railway and all major bus links. The atmosphere is second to none with an array of onsite amenities and a real buzz being created around the offices within.
Northampton was the birthplace of Barclaycard in 1966 and we've been based in Pavilion Drive since the building opened in 1997.
We purchased the building from the landlord in early 2018 as a sign of our commitment to investment in Northampton. Plans to further develop this Campus-style location are under way to allow for a real collaborative work environment. Based just off the A45 it is easily accessible by both car and bus routes.
To be successful in Marketing at Barclays, you’ll need a few things. Curiosity is number one, but also a genuine excitement for what we can offer and what you can do here.
However high you rise at Barclays, we believe all our employees should receive a competitive package of core benefits flexible to you and your family’s needs. At Barclays, you’ll support our customers and clients, and we’ll support you with rewards that will genuinely make a difference.
This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.
We exist to provide responsible finance to people and business – but also a whole lot more.
We believe great talent RISES. It acts with Respect, Integrity, Service, Excellence and Stewardship.
We discover our full potential through our desire to Empower, Challenge and Drive each other.
We have an open and collaborative culture, where we share our ideas and allow creativity, curiosity and empathy to flourish – these attributes are critical to our success.
Chief Design Officer
The company values and culture, I stumbled into my career at Barclays but being part of an organisation that puts people in the centre I found so inspiring it made me want to stay.
Service Design Principal
The Barclays brand has always resonated with me and it was my very first bank account that my nan opened for me! As it is a big company you can really have an impact on customers’ lives and make money more manageable for millions of customers.
Head of Future Design Strategy
Barclays impressed me with how much rigour they put in user research and the design process.
At Barclays, each day is about being more – as a professional, and as a person. ‘Be More @ Barclays’ represents our core promise to all current and future employees. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are.
We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term.
Respect: We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone's contribution.
Integrity: We operate with honesty, transparency and fairness in all we do.
Service: We act with empathy and humility, putting the people and businesses we serve at the centre of what we do.
Excellence: We champion innovation, and use our energy, expertise and resources to make a positive difference.
Stewardship: We prize sustainability, and are passionate about leaving things better than we found them.
Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.
We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.