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VP - Acquisition Analytics

Wilmington, DE

Key information

Date live Mar. 17, 2023

Business Area Barclays International

Area of Expertise Analytics

Contract Permanent

Reference Code 90368571

Marketing at Barclays

Marketing is for ambitious professionals who want make their mark and do something very special to help transform Barclays UK. Never content with mediocre, we always aim to be the first and the best. We’re very creative and well-versed in the latest digital marketing techniques, intuitively guiding the business and our brand on what customers want, now and for the future.

We’re driven by a desire to understand, not just people, but society. One in two adults in the UK are Barclays customers, and we want to turn the wide world of finance into experiences everyone can grasp. By tuning into how diverse our communities are, how they think and make decisions, and what we can do to fix problems and improve their daily lives. Here, you’ll distinguish yourself by considering the complex and making it simple.

Job description

VP, Acquisition Analytics 
Wilmington, DE

As a Barclays Vice President, Acquisition Analytics, you’ll utilize advanced analytics & drive investment decisions for Barclays’ Retail, Travel & Affinity Co-Brand credit products. Evaluating acquisition investment choices, fueling business strategy, directing decision making on critical marketing, investment, targeting, pricing, product decisions, personalized offers, and risk/reward valuations, driving thought-leadership, and managing a team of five (5) associates to instill a culture of rapid test and learn will be your responsibilities. 

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality, and innovation behind us. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

Working Flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognizes and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to business needs.

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Please discuss the detail of the working pattern options for the role with the hiring manager.

What will you be doing?

•    Developing roadmaps to optimize investment decisions, achieve acquisitions marketing goals, spearheading the development of product and channel specific acquisition strategies 
•    Taking responsibility for solving complex analytical and business problems, and generating profitable new account growth while effectively managing risk
•    Being responsible for directing and conducting extensive exercises to improve existing business strategies and new account acquisitions
•    Enhancing and supporting analytical rigor for critical investment choices and targeting, leveraging advanced analytics, risk/reward segmentations & robust continuous testing
•    Measuring, supporting, monitoring, & benchmarking acquisition performance against plan and actuals, and creating a continuous improvement cycle across channels to drive growth
•    Leveraging cutting edge tools and techniques to optimize risk versus reward outcomes around targeting, gamer strategies, pricing, and credit strategies 
•    Supporting and utilizing new data and segmentation techniques to drive speed to market 
•    Building project plans, setting, and managing expectations, and delivering results while ensuring governance and controls are met

What we’re looking for:

•    Bachelor’s degree in Mathematics, Science, Business, Statistics, Finance, Economics, Engineering, or related field. Graduate studies, Masters or PHD desired
•    Significant years of experience in Analytics, Consulting, Financial Services, or related field
•    Excellent technical and statistical skills, with a track record of analytical probing that results in valuable actionable insights, navigating strategy and profitable growth
•    Exceptional business acumen, written/verbal communication skills, highly detail-oriented and show a high degree of curiosity and rigor 

Skills that will help you in the role:

•    Proficiency in and understanding of SQL, SAS, Python
•    Ability to coach and develop technical and managerial skills of direct reports, as well as act as a role model to develop leadership behaviors
•    Solid interpersonal skills, with ability to drive organizational culture and support/promote change 
•    Collaborative mindset, able to work together with stakeholders across the business to understand their strategy, goals, priorities and identify opportunities profitable growth

Where will you be working?

Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.


Success profile

To be successful in Marketing at Barclays, you’ll need a few things. Curiosity is number one, but also a genuine excitement for what we can offer and what you can do here.

Qualities we look for: intuitive, analytical, creative, consumer focused

What you get in return

However high you rise at Barclays, we believe all our employees should receive a competitive package of core benefits flexible to you and your family’s needs. At Barclays, you’ll support our customers and clients, and we’ll support you with rewards that will genuinely make a difference.

Competitive holiday allowance

Competitive pay

Private medical care

Flexible working

Life insurance

Pension contribution

Income protection

Voluntary benefits

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

Learn more


We exist to provide responsible finance to people and business – but also a whole lot more.


We believe great talent RISES. It acts with Respect, Integrity, Service, Excellence and Stewardship.


We discover our full potential through our desire to Empower, Challenge and Drive each other.

We have an open and collaborative culture, where we share our ideas and allow creativity, curiosity and empathy to flourish – these attributes are critical to our success.

Noel Lyons

Chief Design Officer

The company values and culture, I stumbled into my career at Barclays but being part of an organisation that puts people in the centre I found so inspiring it made me want to stay.

Jen Hornsby

Service Design Principal

The Barclays brand has always resonated with me and it was my very first bank account that my nan opened for me! As it is a big company you can really have an impact on customers’ lives and make money more manageable for millions of customers.

Becky Oliver

Head of Future Design Strategy

Barclays impressed me with how much rigour they put in user research and the design process.

Raymond Thi

Senior Designer

More about working at Barclays