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Marketing Manager

Wilmington, United States

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Date live: 10/11/2024

Business Area: Cards and Payments

Area of Expertise: Relationship Management

Contract: Permanent

Reference Code: JR-0000020747

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Barclays Relationship Management

Join Relationship Management, to build and maintain relationships with customers, clients, stakeholders, and strategic partners. Your focus will be on driving business growth through effective relationship-building and delivering tailored solutions to meet client needs.

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What will you be doing?

Barclays Bank Delaware seeks Marketing Manager in Wilmington, DE (multiple positions available):

  • Accountable for managing business and portfolio performance of a new retail partnership.
  • Develop the business strategy, growth opportunities, and ongoing optimization to maximize program value.
  • Develop strategic program(s) for the success of co-branded retail partners and manage the end-to-end execution.
  • Work directly with co-brand partners to develop engagement campaigns while managing partner needs and expectations.
  • Implement Marketing campaign to drive portfolio growth and success.
  • Manage overall program budget which includes financial drivers to maximize P&L performance for the co-branded retail portfolio.
  • Manage the strategic implementation of rewards, benefits and identification of new vendor specific offers to keep the portfolio very competitive.
  • Lead digital journey and initiatives for the co-branded partner which has been evolving capabilities and leveraged across the bank.
  • Lead revenue growth initiatives such as spend, rate sale, easy pay, contactless etc. based on current market trends.
  • Perform market research and conduct surveys to ensure the value prop for the product along with the offers associated for the product is competitive.
  • May telecommute.

This position is eligible for incentives pursuant to Barclays Employee Referral Program.

Purpose of the role

To establish and nurture profitable partnerships that contribute to the bank's growth and strategic objectives, by acting as liaison between the bank and its external partners, working to create mutually beneficial collaborations. 

Accountabilities

  • Execution of market research activities to identify potential partners whose offerings and target markets meet the established criteria for selection, considers industry, experience and service quality, and ensuring that they contribute to the bank's strategic objectives through the alignment of partnership initiatives.
  • Assessment of the financial stability, reputation, and technological capabilities of potential partners to ensure they meet the bank's criteria for collaboration.
  • Collaboration with legal teams to support the development and negotiation process of agreements which clearly define the scope of collaboration, revenue sharing models, service levels, risk allocation and responsibility for each party.
  • Collaboration with internal teams and partnering teams to support the smooth integration of products and services, and the development of joint marketing/sales campaigns to enhance customer reach and experience across both organisations.
  • Evaluation of key performance indicators to measure the success of the partnership, identify areas for improvement, and make adjustments as needed.
  • Relationship management of their counterparts at partner organisations, fostering trust and open dialogue to address any issues or concerns promptly.
  • Internal consultations, sharing their market insights and industry knowledge with relevant departments within the bank.

Vice President Expectations

  • To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
  • If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
  • OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
  • Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
  • Manage and mitigate risks through assessment, in support of the control and governance agenda.
  • Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
  • Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
  • Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
  • Adopt and include the outcomes of extensive research in problem solving processes.
  • Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This is Barclays Wilmington

Wilmington is the headquarters of Barclays US Consumer Bank. To support our growth ambitions, we’re investing in a world-class campus that nurtures our culture and provides a fresh, modern and welcoming space for our colleagues and partners alike.

A historic building on the thriving Riverfront that we’ve renovated, and we’re proud of our contribution to the community’s growth.

The wellness experience at our campus is about opportunities for social connection, nourishing food and drinks, and dynamic working.

We bring the workplace to life for colleagues through bespoke events, initiatives, activities and growth opportunities.

We support future ways of working with thoughtfully planned spaces for individual work, collaboration, socializing, and wellbeing.

This is Barclays Wilmington

Wilmington is the headquarters of Barclays US Consumer Bank. To support our growth ambitions, we’re investing in a world-class campus that nurtures our culture and provides a fresh, modern and welcoming space for our colleagues and partners alike.

Hometown pride

A historic building on the thriving Riverfront that we’ve renovated, and we’re proud of our contribution to the community’s growth.

Focused on wellness

The wellness experience at our campus is about opportunities for social connection, nourishing food and drinks, and dynamic working.

Curated experiences

We bring the workplace to life for colleagues through bespoke events, initiatives, activities and growth opportunities.

Reimagining the workplace

We support future ways of working with thoughtfully planned spaces for individual work, collaboration, socializing, and wellbeing.

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success. Our colleague networks offer connection, support, and growth, while our "This is Me" series shares the unique stories of our colleagues. Committed to diversity, equity, and inclusion, Barclays values you for who you are and ensures you truly belong.

You can learn more about our commitment to our colleague on our DE&I page.  

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
How to ApplyRead our FAQ's
Barclays

Working flexibly

We’re committed to providing an inclusive culture and environment, that recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees globally to work flexibly empowers each of us to work in a way that suits our lives, as well as enabling us to better service our customers’ and clients’ needs.

Our approach to working flexibly is designed to support you to balance your life and to accommodate diverse needs, whilst still allowing us to meet our business needs. If you’d like to request a flexible working arrangement, please discuss this with your hiring manager.

Hybrid working: Our approach to hybrid working ensures there’s the right balance of working alongside colleagues at our onsite locations, as required for each role. For business areas that offer a hybrid working experience, this will be in a structured way, where colleagues work at an onsite location on fixed, ‘anchor’, days of the week. Some roles may require full onsite working. Please discuss the working pattern requirements for the role you are applying for with the hiring manager.

We continue to embed and review our hybrid working environment and remain in a phase of testing and learning. This means that working arrangements could change, with reasonable notice, to align with the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

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