Marketing Analyst Graduate Programme 2025 London

London, England

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Graduate Programmes at Barclays

Our Graduate programmes deliver immersive experiences, transformative development and incredible support – giving each graduate the best possible start to their career. You’ll learn continually. From bespoke training to courses on our e-learning platform, you’ll become more capable and better-equipped every day.

Whichever programme you choose, you’ll do meaningful work, discover resources to help you build a long-term career and develop your skillset with the guidance of a hand-picked line manager and a dedicated talent coach.

Key information

Date live: 11/15/2024

Business Area: See job description

Area of Expertise: Early Careers

Contract: Graduate

Reference Code: JR-0000017028

Job description

If you're a recent graduate or soon-to-be graduate, join us and unlock a world of carefully curated experiences, knowledge, and connections to shape your career. Along the way, you can expect all the training and support you need to make your mark on the world. Put simply, we’ll empower you to help determine how we do things and where we go next. Our graduates are a vital part of our success, and we welcome applications from people from all walks of life. Whoever you are and wherever you want to join us, if you’re curious, creative and ambitious, this is a world in which you can truly belong.

2-year rotational programme designed to give you depth and breadth of experience.

Why the Marketing Graduate programme?
In Marketing, you’ll help attract and retain customers and clients, communicating the benefits of banking with Barclays. Driven by commercial objectives, the team develops plans to promote our services and win business. Roles include everything from branding to advertising, social media to digital marketing, plus events, sponsorships and sales collateral. Working on diverse projects with this fast-paced team, you’ll learn how to communicate effectively and creatively across a range of marketing channels.

Real responsibility, right away
Whether you work in Barclays UK, Corporate or Group Sponsorship Marketing, every day is different. This fast-moving area will see you take on varied and creative tasks, but you need to be organised and on top of new developments, whether that’s in your industry or in current affairs.

A ‘normal’ day could start with a breakfast seminar for clients in central London, before a meeting with corporate bankers to plan an event focused on technology and global business. You might then spend the remainder of the afternoon working on a number of other smaller project, potentially including:

• working together with Barclays’ external creative agencies
• honing your skills as you help us market through social media
• liaising with internal stakeholders to understand commercial objectives.

Marketing at Barclays
You’ll help attract and retain customers and clients, communicating the benefits of banking with Barclays. Working on diverse projects with this exciting and highly commercial team, you’ll learn how to communicate effectively and creatively across a range of marketing channels. Roles include everything from branding to advertising, social media to digital marketing, plus events, sponsorships and sales collateral — all focused on helping us promote our services and win new business.

What we are looking for:
To be considered for this programme, you must be motivated with a strong degree or expected degree – in any area.

Ideally, you would also have:
A customer-driven attitude with an ability to quickly adapt to change and learn new technologies, as well as a passion for relationship building and being a commercially minded problem solver.

Working in London
If you love the buzz of city life, our global HQ is the place to be. Our London hub is in Canary Wharf, at the heart of London’s financial district. Here, you won’t just be perfectly placed to explore the nation’s capital; you’ll be in a place where you can explore all the many functions and opportunities of a global financial giant. And if you’re technically minded, you’ll get more from your tech career by collaborating with other brilliant minds on game-changing innovations that are redefining the future of finance.

It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, protected veteran status, genetic information, or any other basis protected by law.

Purpose of the role
To participate in the attraction and retention of customers and clients, communicating the benefits of banking with Barclays, working on diverse projects, including branding, advertising, social media, digital marketing, events, sponsorships, and sales collateral.

Accountabilities
· Execution of small research projects, research to support strategic decision making, preparation of presentations and reports to communicate research findings, collaboration with senior management to implement research findings for marketing.
· Collaboration with cross-functional teams to support business initiatives.
· Participation in training and development programs to enhance skills and knowledge.
· Identification of opportunities, development of business cases, management of the deployment and launch of new products and services for marketing.
· Management of client relationships and provision of customer service support to clients and customers, under steadily decreasing supervision, responding to questions about products and services, processing of transactions, and resolution of customer complaints.

Analyst Expectations
· Will have an impact on the work of related teams within the area.
· Partner with other functions and business areas.
· Takes responsibility for end results of a team’s operational processing and activities.
· Escalate breaches of policies / procedure appropriately.
· Take responsibility for embedding new policies / procedures adopted due to risk mitigation.
· Advise and influence decision making within own area of expertise.
· Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation, and codes of conduct.
· Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisation’s products, services, and processes within the function.
· Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
· Make evaluative judgements based on the analysis of factual information, paying attention to detail.
· Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
· Guide and persuade team members and communicate complex / sensitive information.
· Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

What you get in return

However high you rise at Barclays, we believe all our employees should receive a competitive package of core benefits flexible to you and your family’s needs. At Barclays, you’ll support our customers and clients, and we’ll support you with rewards that will genuinely make a difference.

Paid holiday and vacation

Competitive pay

Private medical care

Disability assurance

Flexible working

Life assurance

Voluntary benefits

Retirement planning

Where will you be located?

Explore location

What makes a successful Graduate at Barclays?

These key qualities will help you lay a solid foundation for success on our programmes. From day one, we’ll help you further develop and strengthen them.

Why Barclays?

There’s no other business quite like Barclays. There are no other careers quite like ours. We’re here to champion your development, and we truly want you to enjoy your career journey. We’ll give you all the support and encouragement you need to make the most of this experience. And you’ll have the chance to make a genuine contribution to our inclusive culture and support our purpose as we serve our customers, clients, communities and colleagues.

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

Learn more

Purpose

Working together for a better financial future.

Values

We believe great talent RISES. It acts with Respect, Integrity, Service, Excellence and Stewardship.

Mindset

We discover our full potential through our desire to Empower, Challenge and Drive each other.

You get exposed to really supportive and intelligent people that push you to be your best self.

- Alexi

It's great to be surrounded by so much technical talent, but also people through a variety of functions. And I feel like I thrive because there's so much opportunity to network.

- Imogen

There's really a lot of impactful work you can do day to day. You get to work with really senior engineers on a daily basis and you learn a lot from working with them.

– Yuming

I can reach out to anybody and know that I will be able to find mentorship, support and just a community at Barclays as well.

- Becky

More about working at Barclays

We're committed to providing a supportive and simplified experience for our candidates throughout the application and assessment process. Here, you will find information about what to expect and some guidance around your assessment and interview.

While the application process depends on the role, there are some constant steps, which are;

Step 1 - Your application
Step 2 - Your assessment
Step 3 - Your interview
Step 4 - Next steps

We aim to create an inclusive work environment where everyone can reach their full potential. If you require any adjustments to our recruitment process, please let us know as part of your application.

Find out more information here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.