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Head of Decision Intelligence, Customer Value Management & Strategy

London, United Kingdom; Northampton, United Kingdom; Glasgow, United Kingdom; Greater Manchester, United Kingdom

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Date live: 29/10/2025

Business Area: Decision Intelligence

Area of Expertise: Strategy

Contract: Permanent

Reference Code: JR-0000061399

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Barclays Strategy

Join the Strategy team to develop strategic plans in collaboration with the Executive Leadership Team. You'll set the Environmental, Social, and Governance (ESG) strategy to ensure sustainable growth and alignment with ESG standards, positioning Barclays for long-term success.

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As a senior leader within the Decision Intelligence team, the role holder will be directly accountable for shaping and influencing BUK strategy and working with ExCo level audiences to make customer centred Decisions for our c.20m customers. They will be driving the analytics agenda, transforming the way we understand and support our customers, and in doing so transforming the fortunes of the business by delivering ground-breaking sustainable and scalable analytics that better explain, detect, and predict customer needs, earlier and faster than anyone else. 

They will be a strategic partner to senior stakeholders across the business, Barclays Group and 3rd parties, driving consistently excellent outcomes and helping BUK achieve its overall strategic ambitions. They will play a key role in the broader management of the team, the successful execution of objectives and activity by more-junior members, and in developing and maintaining a high-performance culture. 

The role will require and involve the use of standard, as well as advanced analytics techniques, including the use of machine learning model development, to support commercial objectives and optimise customer experiences, taking end-to-end responsibility for substantial deliveries and areas of activity across the team’s primary pillars of work, spanning the breadth of strategy, advanced analytics, performance, as well as stakeholder relations.  

You will be a thought leader in the field of analytics in order to make numerous, frequent, and complex business decisions to drive the business and deliver on the immediate and future goals of the business. You can manage teams both onsite and offsite. People will trust you for your decision making, for your experience and you can communicate technical solutions effectively to both technical and non-technical users.  

Key Accountabilities 

  • The role holder will be responsible for activity across multiple or focused areas of the team’s primary pillars, as directed by business demand, skillset and capability, and personal and team development. 
  • Vision and Strategy 
  • Insights: lead the development of customer insights for sharing and discussion with the Customer and Digital ExCo. These should inject an outside-in perspective on how macro drivers in the external environment are shaping the industry, markets and client behaviours. 
  • Competitor Intelligence: develop a deep understanding of how competitors are using data to support customers, reacting to changes and creating products. Drive the benchmarking of Barclays’ relative strengths and weaknesses and source analysis of peer performance from market updates and results cycles. 
  • Vision and Strategy: determine a vision for the analytical team, identifying opportunity to compete and grow, as well as future market and competitive positioning. Take ownership for setting out the strategic actions required to transform from current to target state, develop a followship and drive engagement amongst colleagues working on their agenda.  

Lead: Demonstrably act as one of BUKs thought leader (internally and externally) and acknowledged analytics experts acting as an Advisor on analytics to the Head of Advanced Analytics and members of BUK ExCo with the ability to challenge the BUK senior leadership including Executive Committee Members on commercial value capture opportunities 

Planning and Performance 

  • Forward Planning: develop a forward plan of Operational Priorities that drive delivery of the business strategy and presented at varying degrees of detail with suitable strategic narrative. These priorities should include the allocation of Strategic Investment (SI), phasing of delivery milestones and incremental hiring. 
  • Delivery Governance and Dependencies: own the execution of associated delivery governance, including Monthly Business Review (MBR) submissions and maintaining trusted senior relationships across broad governance stakeholder areas. 
  • Sets challenging objectives for personal, team and functional improvement and holds others to account in delivering these. Takes the lead in driving succession planning, ensuring the organisation retains and develops the key talent needed for the future. 

Shaping and Design 

  • Customer Lifecycle: shaping our approach to customer lifecycle to drive franchise health/customer value. Utilising analytical tools and industry knowledge to drive value through marketing effectiveness and data assets.  
  • Problem Statement: proactively lean into critical priorities, where additional support is required, partnering with the respective AEs to define a clear set of objectives, constraints and scope.  
  • Solution Options and Recommendation: bring an outside-in perspective, technical expertise and understanding to identify Barclays’ leverage points and potential solution options, evaluating associated delivery feasibility and anticipated commercials. Determine and articulate a persuasive overall recommendation based on the assessment of relative pros and cons. 
  • Business Case and Plan: set out high-level business requirements for proposed solutions, establishing an over-arching blueprint for downstream delivery teams. Prescribe immediate next steps and action plan, accompanied by a business case for implantation.  

Purpose of the role
To analyse and assess market trends, competitor landscape, and potential risks and opportunities to inform strategic decision-making.

Accountabilities

  • Development and presentation of compelling strategic recommendations to senior management, addressing key business challenges and opportunities.
  • Monitoring and evaluation of the effectiveness of implemented strategies, recommending adjustments as needed.
  • Communication of complex strategic information clearly and concisely to diverse stakeholders.
  • Identification and assessment of potential risks associated with the bank's strategic plans and recommend mitigation strategies.
  • Conducting in-depth research and analysis of internal and external data, including market trends, competitor analysis, and economic forecasts.


Director Expectations

  • To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
  • They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
  • Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
  • Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
  • Escalates breaches of policies / procedure appropriately.
  • Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
  • Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
  • Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
  • Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
  • Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
  • Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
  • Negotiate with and influence stakeholders at a senior level both internally and externally.
  • Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
  • Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. 


All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This is Barclays London

Our global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.

Cycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.

CoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.

Our Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.

Our new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.

This is Barclays London

Our global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.

Supporting active commuters

Cycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.

Time to connect

CoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.

Wellbeing in focus

Our Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.

Advanced trading floors

Our new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
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Barclays

Working flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.

Hybrid working

We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

Find more information

Related content

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more