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Global Employer Brand & Attraction Specialist

Glasgow, United Kingdom

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Date live: 04/02/2026

Business Area: HR

Area of Expertise: Marketing

Contract: Permanent

Reference Code: JR-0000089181

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Barclays Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.

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Join us in shaping the moments that help people recognise Barclays as the place where their future can grow. As part of Barclays’ Global Employer Brand team you’ll help define how we show up as an employer. This is your opportunity to influence one of the world’s most recognisable brands, ensuring that our story, our values and our opportunities are communicated with clarity, creativity and purpose.

In this role, you’ll be a driving force behind insight‑led attraction activity that sparks interest, builds connection and brings our employer brand to life. You’ll take ownership of optimising our global career site, deliver integrated internal and external attraction campaigns, and collaborate closely with Corporate Communications, Social Media and Marketing partners across the business.

This is a broad, hands‑on role where no two days look the same perfect for someone with a background in marketing, communications, content or digital who is energised by creative problem solving and confident stakeholder engagement. You’ll translate complex needs into meaningful, high‑impact work.

If you’re passionate about crafting meaningful experiences, telling authentic stories and making a genuine impact on how people build their careers, this role offers the platform, the partnership and the purpose to do your best work.

To be successful as a Global Employer Brand & Attraction Specialist, you should have experience with:

  • Experience of working in marketing or content‑led campaigns

  • Ability to interpret analytics and make data‑based recommendations

  • Experience or an understanding of operating in a large, complex corporate environment

Other highly desirable skills include:

  • Skilled in stakeholder management

  • Able to create high‑impact slide decks and visual presentations

  • Confident presenter with strong communication skills

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills

Purpose of the role

To plan, develop and implement brand strategies, based on research and analysis, that align with the overall business objectives to protect and enhance its market presence and position

Accountabilities

  • Development and maintenance of brand assets and guidelines that define how the brand looks, sounds and feels across all touchpoints.
  • Collaboration with creative teams, advertising agencies, and other partners (internal and external) to create compelling and effective brand campaigns that enhance brand awareness, loyalty and engagement.
  • Analyse brand performance KPIs, brand competitiveness and product trends in the marketplace.
  • Budget management (if applicable) for brand-related activities, ensuring cost-effectiveness and a positive return on investment.

Assistant Vice President Expectations

  • To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
  • Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
  • Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
  • Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
  • Take ownership for managing risk and strengthening controls in relation to the work done.
  • Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
  • Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
  • Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
  • Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This is Barclays Glasgow

Barclays Glasgow is the engine of the Corporate and Investment Bank, and Shared Technology, delivering vital services to clients across the world. With c.5,500 talented people in a whole range of roles, the work we do touches millions of lives every day.

Our campus is a safe environment for neuro-diverse colleagues or anyone who, from time to time, may need calm, controlled spaces.

We work hard to make our Glasgow campus a centre of citizenship, community integration and social impact. We make a real difference.

Our campus features excellent facilities such as our Fitness Suite, fitness classes, an on-site GP, a bicycle store and so much more.

Connect with your colleagues. Join one of many clubs and societies like our working parents club, or catch up with your colleagues at our rooftop bar, The Beacon.

This is Barclays Glasgow

Barclays Glasgow is the engine of the Corporate and Investment Bank, and Shared Technology, delivering vital services to clients across the world. With c.5,500 talented people in a whole range of roles, the work we do touches millions of lives every day.

Designed for diversity

Our campus is a safe environment for neuro-diverse colleagues or anyone who, from time to time, may need calm, controlled spaces.

At the heart of the community

We work hard to make our Glasgow campus a centre of citizenship, community integration and social impact. We make a real difference.

Focus on health and wellbeing

Our campus features excellent facilities such as our Fitness Suite, fitness classes, an on-site GP, a bicycle store and so much more.

Connect with your colleagues

Connect with your colleagues. Join one of many clubs and societies like our working parents club, or catch up with your colleagues at our rooftop bar, The Beacon.

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
How to ApplyRead our FAQ's
Barclays

Working flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.

Hybrid working

We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

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