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Marketing Manager - Customer Care and Network Marketing

Northampton, United Kingdom; London, United Kingdom

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Date live: 03/06/2026

Business Area: Marketing & Design

Area of Expertise: Marketing

Contract: Permanent

Reference Code: JR-0000113787

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Barclays Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.

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Join us as Marketing Manager - Customer Care and Network Marketing within our team in Northampton or London.The Marketing Manager for Customer Care & Network Marketing plays a pivotal role in shaping how Barclays engages customers across service channels and branch networks. The role blends strategic planning, creative campaign development, and cross‑functional collaboration to strengthen customer experience, drive engagement, and support frontline teams with impactful marketing initiatives. You will lead marketing initiatives that enhance customer service journeys. You will develop and execute marketing plans for Barclays’ branch and service network, and you will prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards.

To be successful asMarketing Manager - Customer Care and Network Marketing the ideal candidate must have:

·Strong workload management, with the ability to balance strategic and tactical responsibilities.

·Proactive mindset, anticipating challenges and identifying opportunities before they arise.

·Creative problem‑solving, with experience developing engaging marketing content and campaigns.

·Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels.

·Experience in customer experience, service‑led marketing, or network/branch marketing is advantageous.

· Familiarity with regulated environments and compliance‑aligned marketing is preferred.

Additional Desirable Skills:

·Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer‑care and compliance expectations.

·Marketing background — Proven experience delivering marketing campaigns, customer communications, or service‑led marketing initiatives.

·CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification.

This role is hybrid with 2 anchor days in the office in Northampton or London.

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
  • Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
  • Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
  • Management of the marketing budget, allocating resources to maximise ROI.
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Analyst Expectations

  • To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
  • Requires in-depth technical knowledge and experience in their assigned area of expertise
  • Thorough understanding of the underlying principles and concepts within the area of expertise
  • They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
  • Will have an impact on the work of related teams within the area.
  • Partner with other functions and business areas.
  • Takes responsibility for end results of a team’s operational processing and activities.
  • Escalate breaches of policies / procedure appropriately.
  • Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
  • Advise and influence decision making within own area of expertise.
  • Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
  • Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
  • Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Make evaluative judgements based on the analysis of factual information, paying attention to detail.
  • Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
  • Guide and persuade team members and communicate complex / sensitive information.
  • Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This is Barclays Northampton

Northampton is one of our most important UK centres. We’re home to all card and payment services across the Barclays business; we’re also home to Barclaycard. This is a vast operation, with a huge influence and impact on the financial services industry and on the lives of millions of British people.

Unique initiatives to enhance your wellbeing like our colleague allotment, helping to build community through getting closer to nature.

You can experience a wealth of diverse and surprising career paths right here in Northampton, across Barclays UK or even globally.

Our building is environmentally friendly and people-friendly too, with excellent facilities designed to make work a pleasure.

Northampton is the perfect blend of town and country, a growing and thriving centre for business, and a wonderful place to live and work.

This is Barclays Northampton

Northampton is one of our most important UK centres. We’re home to all card and payment services across the Barclays business; we’re also home to Barclaycard. This is a vast operation, with a huge influence and impact on the financial services industry and on the lives of millions of British people.

Focus on wellbeing

Unique initiatives to enhance your wellbeing like our colleague allotment, helping to build community through getting closer to nature.

Big opportunities

You can experience a wealth of diverse and surprising career paths right here in Northampton, across Barclays UK or even globally.

The workplace of the future

Our building is environmentally friendly and people-friendly too, with excellent facilities designed to make work a pleasure.

Discover Northampton

Northampton is the perfect blend of town and country, a growing and thriving centre for business, and a wonderful place to live and work.

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
How to ApplyRead our FAQ's
Barclays

Working flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.

Hybrid working

We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

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