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Propositions Manager

London, United Kingdom

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Date live: 14/10/2026

Business Area: UKC GTB Specialist Sales

Area of Expertise: Marketing

Contract: Permanent

Reference Code: JR-0000134559

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Barclays Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.

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Join Barclays as a Propositions Manager where you will support the development, enhancement, and commercialisation of client propositions for designated segments and sectors across Corporate Banking. The role brings together client insight, market developments, and business priorities to shape clear value propositions, compelling client narratives, and effective go-to-market activity.

Working in partnership with Coverage, Product, Digital, Specialist Sales, Content, Marketing, Commercial and Service teams, the Propositions Manager helps translate propositions into deliverable activity and equips frontline teams with the content, tools and materials needed to support client engagement and business growth.

Key Responsibilities

Proposition Development & Management

  • Support the development, ongoing enhancement, and review of client value propositions for assigned segments and sectors.
  • Develop and maintain proposition positioning, messaging, and client narratives.
  • Translate business priorities into client-focused proposition activities, identifying opportunities for continuous improvement.
  • Help ensure proposition messaging is aligned across products, channels, and client journeys.

Client & Market Insight

  • Gather and analyse client feedback, market research, competitor activity, and industry trends.
  • Monitor sector and client developments to identify emerging themes, needs, and opportunities.
  • Prepare insight summaries and practical recommendations to support proposition development and decision-making.

Solution Development

  • Work with Product, Digital and Service teams to support the development of integrated client solutions and journeys.
  • Assess client needs and contribute recommendations for proposition enhancements.
  • Partner with Marketing and Go-to-Market teams to shape activation plans and support the successful launch and adoption of propositions.
  • Support the delivery of proposition activities from concept through to implementation.

Commercial Growth & Performance

  • Monitor proposition performance measures, including client adoption, engagement, and commercial outcomes.
  • Prepare performance reporting and insight packs for relevant stakeholders.
  • Use performance information and client insights to identify opportunities to improve proposition effectiveness and client engagement.

Proposition Content & Sales Enablement

  • Develop and maintain proposition collateral and sales enablement materials, including pitch materials, playbooks, case studies, and thought leadership content.
  • Equip frontline teams with clear, relevant materials that support effective client engagement.
  • Use stakeholder feedback and usage insights to maintain accurate, consistent messaging and inform ongoing content improvements.

Stakeholder Management

  • Build effective working relationships across Coverage, Product, Marketing, Digital, Service, Risk, Legal and Compliance teams.
  • Coordinate stakeholder input and support cross-functional collaboration throughout proposition activities.

To be successful in this role, you will have the following:

  • Experience in proposition management, product management, client solutions, or a related discipline.
  • An understanding of Corporate Banking and commercial client needs, with an interest in developing your knowledge of banking products and services.
  • The ability to understand complex information and translate it into clear, relevant, and compelling client propositions and communications.
  • Research and analytical skills, with the ability to draw together information from different sources, identify relevant insights and make practical recommendations.
  • A curious, forward-thinking, and client-focused mindset, with an interest in exploring client needs, market developments and new ideas.
  • Effective stakeholder-management and communication skills, with the ability to build collaborative relationships and contribute confidently within a matrix organisation.
  • Considerable organisational skills, attention to detail and the ability to balance competing priorities and contribute to cross-functional activities.

Desirable skills include:

  • Knowledge of Corporate Banking products, client segments, or sector-specific client needs.
  • Experience developing client-facing content, proposition materials, or sales-enablement tools.
  • Exposure to go-to-market activity, digital client journeys, or proposition performance measures.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London.

Purpose of the role

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

Accountabilities

  • Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
  • Identification of key benefits and features that differentiates Barclays proposition from competitors.
  • Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
  • Collaboration with internal teams, such as product development, to incorporate feedback on product features.
  • Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
  • Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

Assistant Vice President Expectations

  • To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
  • Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
  • Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
  • Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
  • Take ownership for managing risk and strengthening controls in relation to the work done.
  • Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
  • Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
  • Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
  • Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This role may be subject to enhanced governance arrangements. If successful, you may be required to comply with additional regulatory and compliance obligations, such as disclosure of personal trading activities and external interest/affiliations.

Further information on these requirements will be provided at a later stage of the process.

This is Barclays London

Our global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.

Cycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.

CoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.

Our Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.

Our new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.

This is Barclays London

Our global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.

Supporting active commuters

Cycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.

Time to connect

CoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.

Wellbeing in focus

Our Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.

Advanced trading floors

Our new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
How to ApplyRead our FAQ's
Barclays

Working flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.

Hybrid working

We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

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