Skip to main content

Assistant Vice President, Above the Line Marketing

Wilmington, DE

Apply for job

More content

Assistant Vice President, Above the Line Marketing

Wilmington, DE

Apply for job

Date live: May. 08, 2024

Business Area: Barclays International

Area of Expertise: Marketing, Communications & Corporate Relations

Reference Code: 90389387

Contract: Permanent

Assistant Vice President, Above the Line Marketing
Wilmington, DE

As a Barclays Assistant Vice President, Above the Line (ATL) Marketing you’ll be developing channel strategies for key retail and travel/affinity credit card programs (Retail & TAP) to drive product awareness and consideration in support of new account goals. You’ll account for all aspects of the marketing campaigns within the segment. This is your chance to take part in developing media plans and marketing/ ad assets that leverage multiple ad formats, including In Store, Out of Home, Television, Audio, Print and Experiential/Activations.

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.

What will you be doing?

•    Developing and executing marketing campaign strategies that utilize multiple advertising formats (In Store Signage, TV, Audio, OOH, etc.) and/or Experiences/ Activations 
•    Identifying opportunities to leverage retail/in store advertising or other partner assets to support the face-to-face marketing channel at the Point of Sale; managing budget
•    Interacting and collaborating with internal stakeholders and external partners to understand program goals/objectives 
•    Creating and executing against channel strategies, recommendations, and tactics designed to meet the objectives
•    Collaborating with media agencies, suppliers and partners to develop and flawlessly deliver against media plans 
•    Influencing the campaign creative development process, working with internal Center for Creative Excellence to develop impactful marketing creative that satisfies objectives
•    Leveraging competitive intelligence and staying apprised of new capabilities and opportunities in order to test and roll out innovative and competitive campaigns
•    Collaborating with external vendors as well as Strategic Analytics and Marketing Research teams to develop methodology for measuring effectiveness of Above-the-Line Campaigns

What we’re looking for:

•    Bachelor’s Degree (Business related field, preferably marketing)
•    Over five years of business experience, preferably in financially oriented consumer market
•    Solid oral and written communication skills and relationship management skills

In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:

•    Empathy: An ability to see a situation from another person’s perspective 
•    Ownership: A strong sense of pride in your work
•    Connection: Build relationships with partners and colleagues 
•    Innovation: Openness to finding creative solutions
•    Persistence: Desire to go above and beyond when necessary to get the job done
•    Collaboration: Work well with others while building projects together

Skills that will help you in the role:

•    Proven track record of Above-the-Line Marketing or Partner management and channel management; experience and solid eye for Above-the-Line creative execution
•    Experience working with media agencies and selecting media placements
•    Knowledge of measurement methodologies applicable to Above-the-Line Marketing
•    Detail oriented and able to multi-task in a fast-paced environment, problem-solve, manage to timelines and work well in cross-functional teams

At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded.  We focus our energies on making every customer engagement better than before.    

Where will you be working?

Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.

We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.


More about working at Barclays

Barclays offers corporate and investment banking and credit card services in the US. Our 10,000 US colleagues are located in offices across the country, with headquarters in New York City, a world-class campus in Whippany, New Jersey hosting our Technology and Functional Teams, and sites in Nevada and Delaware supporting our contact center operations.

We're committed to providing a supportive and simplified experience for our candidates throughout the application and assessment process. Here, you will find information about what to expect and some guidance around your assessment and interview.

While the application process depends on the role, there are some constant steps, which are;

Step 1 - Your application
Step 2 - Your assessment
Step 3 - Your interview
Step 4 - Next steps

We aim to create an inclusive work environment where everyone can reach their full potential. If you require any adjustments to our recruitment process, please click here to learn more.

Find out more information here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a Carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility then please discuss this with the hiring manager.

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

Learn more


Working together for a better financial future.


We believe great talent RISES. It acts with Respect, Integrity, Service, Excellence and Stewardship.


We discover our full potential through our desire to Empower, Challenge and Drive each other.

Related jobs

Marketing Lead, Creative Center of Excellence

Wilmington (United States)

04 May
Marketing Analyst, Creative Center of Excellence

Wilmington (United States)

21 May
Vice President, Marketing Lead

Wilmington (United States)

07 Mar